Our Insights blogs
There are three things you have to get right to be visible to AI engines: structured data that tells the model who you are, brand authority across the third-party surface AI engines pull from, and canonical entity naming so your mentions do not fragment.
Improving your ranking on AI engines means getting recommended inside the answer when ChatGPT, Claude, Perplexity, Gemini, or Microsoft Copilot respond to a buyer’s question.
Traditional SEO is optimisation for blue-link click-throughs from Google and Bing. Answer Engine Optimisation (AEO) is optimisation for being named inside an AI-generated answer from ChatGPT, Claude, Perplexity, Gemini, or Copilot.
Discover which GEO SEO features improve local brand visibility in 2026. A guide for US brands on the geographic SEO signals and local ranking factors.
Discover the best geo analytics tools for real estate insights in 2026. A clear guide for investors and analysts on GIS platforms and location intelligence.
Shiksha lost 13% of its billings to what management called AI-driven changes in search behaviour. Chegg lost 49% of non-subscriber
Compare Tableau vs Power BI for enterprise GEO analytics. A guide for data analysts and enterprise teams on spatial mapping and geographic reporting 2026.
Discover a scalable GEO-SEO strategy for international expansion in 2026. A guide for B2B teams on combining traditional SEO & GEO across global markets.
What Google announced, what it actually means, and how your website has to change before agents start doing the clicking.
Learn what to look for in a GEO AI solution for competitive intelligence. A practical guide for US B2B marketers on choosing the right GEO AI tools 2026.
