Our Insights blogs
There are three things you have to get right to be visible to AI engines: structured data that tells the model who you are, brand authority across the third-party surface AI engines pull from, and canonical entity naming so your mentions do not fragment.
Improving your ranking on AI engines means getting recommended inside the answer when ChatGPT, Claude, Perplexity, Gemini, or Microsoft Copilot respond to a buyer’s question.
Traditional SEO is optimisation for blue-link click-throughs from Google and Bing. Answer Engine Optimisation (AEO) is optimisation for being named inside an AI-generated answer from ChatGPT, Claude, Perplexity, Gemini, or Copilot.
Shiksha lost 13% of its billings to what management called AI-driven changes in search behaviour. Chegg lost 49% of non-subscriber
What Google announced, what it actually means, and how your website has to change before agents start doing the clicking.
